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Promotion Committee
The Promotion Committee is one of four standing committees at New London Main Street. Please contact the committee chair for further information about participating.
Chair: Tracy Bergenn, Interim Promotion Coordinator
Meeting Time: Third Tuesday of the month at the Main Street Office at 5:30 PM
The Promotion Committee seeks to blend the Main Street program into a coherent marketing, advertising, and public relations program for all of the downtown Historic Waterfront District in New London. This process can include sponsoring or holding special events, helping retailers market themselves better, or working with marketing professionals to determine ways to attract new customers for downtown.
The goal of the Promotions Committee is to market the Historic Waterfront District, establish a unified image, and encourage an exciting variety of activities for all members of the community through development of image campaigns, retail events, and festivals; a marketing strategy; and an annual calendar of events.
Ongoing Projects
- Annual Artist Poster
- Fish, Tales, Tugs & Sails
- Celts & Currachs
- Wet Paint Week
- Celebration of Lights & Song by the Sea
- Living History Play
- Shopping Guide & Map (PDF, 1.2 MB)
- Events Postcards
Completed Projects
Promotion Committee Reports
- Fall 2007 (Bartlett)
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